Companies should instead look for new market space and ways to reinvent the industry. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. This book brings the best of those articles together all in one place. Made by group d of the minor global trendwatching 2015. The blue ocean strategy was published in 2005 and authored by w. Chan kims most popular book is blue ocean strategy. The real opportunity is to create blue oceans of uncontested market space. Blue ocean strategy pushes companies to create new industries and break away from the competition. It is being published in a recordbreaking 44 languages and is a w. View notes blue ocean strategies summary from mgmt 430 at university of washington. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Blue oceans, where a market space is new and uncontested, and strategy centers around value innovation. Dal 2005, anno di pubblicazione del libro bestseller strategia oceano blu.
Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Blue ocean strategy is a bad book, but it is not your usual bad book. This creates a new product offering that doesnt currently exist. Online shopping from a great selection at books store. Value innovation strategy competes in an uncontested market space. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Vincere senza competere italian edition kindle edition by kim, w. Their iconic and impactful books, blue ocean strategy and blue ocean shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from red oceans of bloody competition to blue oceans of new market space. Mauborgne, renee and a great selection of related books, art and collectibles available now at.
This removes a huge emotional hurdle for many of us who arent exactly thomas edison. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. In this article you will learn how to make your competition irrelevant and have sales and profit. This site is like a library, use search box in the widget to get ebook that you want. Chan kim and renee mauborgne in the indie business book club.
This blog article is a overview of some of the key points of the book by w. Mauborgne is ranked in the top 3 management gurus in the world in the thinkers50 listing of the worlds top management gurus. This means that harried workers and managers, even really smart ones, who digest this on a. Click download or read online button to get summary of blue ocean strategy book now. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled.
Chan kim and renee mauborgne professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Chan kim has 31 books on goodreads with 6506 ratings. Blue ocean strategy summary soundview executive book.
The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continentsnow. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Blue ocean strategy is a book published in 2005 and written by w. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Chan kim and renee mauborgne, professors at insead.
A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. This book not only challenges companies but also shows them how to achieve this. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
The seminal book blue ocean strategy has sold over 3. To join the free indie business book club, click here. Blue ocean strategy including examples and pdf download. Chan kim and renee mauborgne professors at frances insead business school and cofounders of the value innovation institute found that tomorrows leading companies will not succeed by battling competitors. I think one of the most valuable concepts in the book is the idea that you do not have to have an original idea to employ blue ocean strategy and find success, only original execution. It was clear from the outset that the authors were on to something special. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Use features like bookmarks, note taking and highlighting while reading strategia oceano blu. There are companies who accomplish this feat and in blue ocean strategy, authors w. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beerdrinking demographic.
The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. This creates a new product offering that doesnt currently. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. A classic of business writing, blue ocean strategy is creative thinking and problem solving at its best. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Summary of the first four chapters of the international bestseller blue ocean strategy. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The economist a great read for any leader looking to get a real edge in business and. This is a book summary i have written originally as part of the assignment for my harvard innovation and entrepreneurship class. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Summary of blue ocean strategy download ebook pdf, epub. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app. Blue ocean strategy is the most successful book on business masterplanning. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to.
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